Case Study
Client: Maya Adams
Industry: Lifestyle & Wellness Influencer
Objective: Increase brand partnerships and solidify credibility as a wellness influencer.
- Challenges:
- Building trust in an oversaturated influencer market.
- Growing brand collaborations and monetization opportunities.
- Differentiating Maya from other wellness influencers.
Our Approach
We designed a holistic PR strategy that emphasized Maya’s authenticity and expertise in the wellness space, positioning her as a credible and relatable figure in the industry.
Brand Partnership Strategy
We worked closely with Maya to identify potential brand partnerships that aligned with her ethos. This included reaching out to wellness brands, fitness companies, and eco-friendly products—similar to strategies we use in our influencer outreach campaigns.
Press & Media Features
Secured key placements in leading lifestyle magazines such as Elle, Women’s Health, and online wellness blogs, reinforcing her credibility in the space..
Social Proof & Content Creation
Curated high-quality content and testimonials from Maya’s audience to enhance social proof, and facilitated collaborations with other wellness influencers to cross-pollinate audiences.
an approach we also use in our social media strategies.
Event Appearances
Organized speaking engagements and appearances at wellness events, further positioning Maya as a thought leader in the wellness community.
Results:
- Increased Instagram following by 40% within two months, gaining 100k new followers.
- Partnered with over 20 wellness and eco-friendly brands, leading to long-term collaborations.
- Featured in top-tier wellness media outlets, boosting her brand authority.
- Secured multiple paid brand deals, increasing overall revenue by 35%.
