Case Study
Client: Piladora
Industry: Health & Wellness (Startup)
Objective: Build brand awareness organically and position Piladora as a trusted name in the health and wellness space.
- Challenges:
- New startup entering a competitive wellness industry.
- Limited budget for paid media; focus on organic growth.
- Establishing credibility and trust with a target audience unfamiliar with the brand.
Our Approach
We crafted an organic strategy for Piladora that leveraged content marketing, social media engagement, and influencer collaborations to create genuine connections and grow brand awareness.
Content Marketing
We built a content-rich website that educated the target audience about health and wellness trends, positioning Piladora as a thought leader. Blog posts, guides, and infographics were developed, focusing on topics aligned with the brand’s mission.
This content was further amplified through our public relations efforts, securing media placements that enhanced credibility.
SEO Optimization
Ensured that all website content was SEO-optimized for relevant keywords like “holistic wellness,” “natural health solutions,” and “sustainable wellness.” This helped increase Piladora’s visibility on search engines.
Social Media Strategy
We developed a robust Instagram and Pinterest presence, sharing daily wellness tips, user-generated content, and behind-the-scenes stories. Engaging with wellness communities and influencers was a key part of the strategy.Our brand management & social media services ensured consistent messaging and visual identity across platforms.
Influencer & Community Outreach
Partnered with micro-influencers in the health and wellness industry to promote Piladora’s message authentically. We also reached out to wellness bloggers and communities to feature the brand’s story and product offerings.
Results:
- Achieved a 23% increase in organic website traffic within the first month.
- Gained 10k+ followers on Instagram.
- Established Piladora as a trusted voice in the wellness space, leading to natural growth in brand recognition and community engagement.
