Case Study
Client: Aayta Aly
Industry: Fashion (Clothing Brand)
Objective: Expand brand awareness and establish a global footprint.
- Challenges:
- A startup brand transitioning into modern global markets.
- Limited digital presence outside of Pakistan.
- Language and cultural differences in reaching international customers.
Our Approach
We began by conducting a deep market analysis, identifying key international markets for Heritage Threads’ luxury collections. Using a mix of cultural relevance and modern digital PR strategies, we created targeted campaigns that resonated with both local and global audiences.
Strategy
We created an integrated digital PR campaign focusing on the brand’s unique heritage combined with modern fashion sensibilities.
Media Outreach
Collaborated with international fashion influencers and bloggers to feature the brand in global style segments.
Social Media Campaign
Launched social media campaigns and Instagram takeovers, focusing on the UAE, UK, and US markets to drive engagement.
Influencer Partnerships
Collaborated with international fashion influencers and bloggers as part of our global product launch strategy to feature the brand in global style segments.
Results:
- Increased brand visibility in the UK and Middle East by 83%.
- Collaborated with 9 international influencers, generating organic traffic.
- Achieved a 15% increase in international engagement within the first month.
