Case Study
Google Business Profile Optimization for Roofing Contractor
Client: Roofing Contractor – Philadelphia, PA
Challenge: The client’s GBP was not ranking in the top 3 map pack, causing a decline in local leads.
Strategy:
- Revamped GBP with optimized service categories, posts, and location-based keywords.
- Encouraged customer reviews with a strategic outreach plan.
- Acquired local backlinks and citations to boost authority.
Results:
- 75% improvement in local search rankings.
- Doubled the number of inbound calls from Google Maps.
- Significant ROI increase due to higher conversion rates.
